Marketing Technology Manager IRC279956

Description

Our client is a globally recognized brand in the creative technology industry, building a next-generation growth engine to power their e-commerce and digital software businesses. The project’s goal is to integrate key platforms, including Segment, Braze, Shopify, and BigQuery, into a single, unified revenue system. This powerful new system will be the foundation for scaling personalization, automating lifecycle marketing, and enabling data-driven decision-making across the business.

We are looking for a MarTech Manager to act as the central technical owner and steward of this growth technology ecosystem. This is a hands-on technical role that sits at the intersection of data engineering, marketing automation, and platform operations. The successful candidate will be responsible for ensuring the entire marketing stack runs with precision, reliability, and scalability.

Please note: This is not a campaign execution role for running marketing programs. It is a technical enablement and reliability role focused on ensuring the tools, data, and workflows are production-grade and always ready to support the next growth experiment.

Requirements

Readiness to shift working hours to work with California team mates (Until 9-10 PM Kyiv time).

Must-Have

• 4-7 years of experience in marketing technology, data engineering, or growth operations roles.
• Deep hands-on experience with Segment (Connections + Personas/CDI) and Braze (Canvases, API, Currents).
• Solid SQL proficiency, with the ability to validate and debug data in BigQuery or Redshift.
• Experience with REST APIs, JSON payloads, and troubleshooting webhooks.
• Strong understanding of event tracking design, identity stitching, and marketing attribution logic.
• A proven record of managing technical marketing tools in production environments.

Nice-to-Have

• Segment Implementation Certification.
• Braze Certified Technical Architect.
• Experience with Shopify and paid media integrations.
• Experience with AVO or a similar schema management tool.
• Familiarity with dbt and AWS services.
• Knowledge of Python for automation.
• Understanding of privacy frameworks (like GDPR/CCPA) and data governance.
• Background in e-commerce or subscription software industries.

 

Job responsibilities

• Serve as the primary technical administrator for the MarTech stack, focusing on Segment, Braze, and related integrations, ensuring configuration integrity and health.
• Monitor API limits, sync latency, and error logs; build alerting and runbooks to ensure operational uptime.
• Manage user access, permissions, and role-based governance across development and production environments.
• Maintain and govern the event and attribute schemas shared across Segment, Braze, and BigQuery.
• Partner with Data Engineering teams to validate ETL pipelines and debug data flow issues between marketing and data layers.
• Maintain and document identity resolution logic and ensure audience consistency across all engagement platforms.
• Collaborate with Growth Product Managers to operationalize lifecycle experiments and audiences in Segment and Braze.
• Support the QA process for new canvases, trigger logic, and data flows before they are launched.
• Develop lightweight API scripts and Cloud Functions for advanced use cases, such as cross-system syncs, enrichment jobs, and data backfills.
• Automate data audits, health checks, and suppression logic between systems.
• Partner with Analytics and Security teams to ensure data accuracy, privacy, and consent compliance (GDPR/CCPA).
• Maintain technical documentation and change logs for the marketing systems to ensure audit readiness.

#LI-YS3 #LI-Remote

What we offer

Culture of caring. At GlobalLogic, we prioritize a culture of caring. Across every region and department, at every level, we consistently put people first. From day one, you’ll experience an inclusive culture of acceptance and belonging, where you’ll have the chance to build meaningful connections with collaborative teammates, supportive managers, and compassionate leaders. 

Learning and development. We are committed to your continuous learning and development. You’ll learn and grow daily in an environment with many opportunities to try new things, sharpen your skills, and advance your career at GlobalLogic. With our Career Navigator tool as just one example, GlobalLogic offers a rich array of programs, training curricula, and hands-on opportunities to grow personally and professionally.

Interesting & meaningful work. GlobalLogic is known for engineering impact for and with clients around the world. As part of our team, you’ll have the chance to work on projects that matter. Each is a unique opportunity to engage your curiosity and creative problem-solving skills as you help clients reimagine what’s possible and bring new solutions to market. In the process, you’ll have the privilege of working on some of the most cutting-edge and impactful solutions shaping the world today.

Balance and flexibility. We believe in the importance of balance and flexibility. With many functional career areas, roles, and work arrangements, you can explore ways of achieving the perfect balance between your work and life. Your life extends beyond the office, and we always do our best to help you integrate and balance the best of work and life, having fun along the way!

High-trust organization. We are a high-trust organization where integrity is key. By joining GlobalLogic, you’re placing your trust in a safe, reliable, and ethical global company. Integrity and trust are a cornerstone of our value proposition to our employees and clients. You will find truthfulness, candor, and integrity in everything we do.

About GlobalLogic

GlobalLogic, a Hitachi Group Company, is a trusted digital engineering partner to the world’s largest and most forward-thinking companies. Since 2000, we’ve been at the forefront of the digital revolution – helping create some of the most innovative and widely used digital products and experiences. Today we continue to collaborate with clients in transforming businesses and redefining industries through intelligent products, platforms, and services.