LA Galaxy Launch New Mobile App to Enhance Fan Experience in Collaboration with GlobalLogic
Team news, stats, standings and highlights will be available on the LA Galaxy App alongside numerous game day enhancements for fans at StubHub Center and abroad– GlobalLogic, the official digital technology partner of The LA Galaxy, announced today the launched the LA Galaxy App, a mobile platform that will offer fans access to the latest team news, stats, highlights in addition to several easy and accessible features to improve fan experiences – ticketing, concessions and merchandise – for fans at StubHub Center and abroad. The app, free of charge, is available to download now on mobile devices at the iOS store here and for Android users here.
LOS ANGELES (Tuesday, Aug. 1, 2017) – GlobalLogic, the official digital technology partner of The LA Galaxy, announced today the launched the LA Galaxy App, a mobile platform that will offer fans access to the latest team news, stats, highlights in addition to several easy and accessible features to improve fan experiences – ticketing, concessions and merchandise – for fans at StubHub Center and abroad. The app, free of charge, is available to download now on mobile devices at the iOS store here and for Android users here.
“We are thrilled to launch the LA Galaxy app with GlobalLogic,” said LA Galaxy President Chris Klein. “Fan experience continues to be one of our primary objectives and we are excited to launch a comprehensive platform to offer our fans easier access, information and experiences at our stadium and abroad. We are proud to have worked alongside GlobalLogic to create this innovative digital app for our fans.”
As part of the club’s investment in the digital experience, the LA Galaxy have also partnered with Flash Seats® to improve fans’ access to tickets through the new app, which is now also integrated and enabled with the team and venue’s official ticket resale partner StubHub.
With the LA Galaxy app, Flash Seats® will be fully-accessible as a method of ticket delivery, where fans can conveniently scan in with a mobile device upon entry to the stadium with no paper tickets, ensuring tickets cannot be lost or stolen. Also within the app, fans will be able to manage their LA Galaxy Season Ticket Membership inventory, post tickets directly to the team’s official resale marketplace, StubHub, and easily transfer tickets to anyone at any location leading up until the exact time of the event.
Flash Seats is the ID-based, digital ticketing system of AXS, which provides access to the most innovative ticketing technologies that turn data into actions and empower over 200 partners – teams, arenas, theaters, clubs and colleges – to maximize the value of all their events and create joy for fans.
Additionally, accessing concessions at StubHub Center will be improved through the LA Galaxy app through a new partnership with Tapin2, which offers fans a new and convenient way to order with a push of a button. Fans utilizing the LA Galaxy app can order food and beverages directly to their seats in certain sections of the stadium. Additionally, fans are now able to pre-order food and beverages for express pick up at the Rock & Brews stand on the Southeast corner of the concourse.
The LA Galaxy app will also offer fans new ways to receive merchandise from the LA Galaxy Team Store or exclusive memorabilia benefiting the LA Galaxy Foundation. Through the app, fans can order merchandise that will be delivered directly to their seats at StubHub Center. LA Galaxy Foundation auctions will also be available, giving fans the chance to win once-in-a-lifetime experiences or exclusive autographed memorabilia and prizes.
“More than ever, innovative organizations are harnessing the power of digital platforms to engage customers and create a more enjoyable and personalized experience,” said Shashank Samant, CEO, GlobalLogic. “We are extremely pleased to partner with the LA Galaxy to design and build this platform to enhance fan experience on game day and beyond.”
For each LA Galaxy match, fans can also be a part of selecting the LA Galaxy Man of the Match, sponsored by Allstate, by voting exclusively through the app. The LA Galaxy app will add multiple additional features in the coming months.
“Mobile ordering will allow the Galaxy to sell more concessions and merchandise to a wider audience,” says Jordan Syms, Senior Vice President of Marketing at Tapin2. “Our partnership with the Galaxy turns fan mobile phones into remote controls to upgrade their game day experience.”
Last year, GlobalLogic and the LA Galaxy announced that the club selected GlobalLogic, a leader in digital product development services, as the official digital technology partner of the LA Galaxy. As part of this partnership, GlobalLogic and the LA Galaxy have worked together to design and build a next-generation digital platform and mobile application for enhanced fan engagement.
For more information about GlobalLogic’s partnership with the LA Galaxy, please visit www.globallogic.com/lag.
GlobalLogic is a full-lifecycle product development services leader that combines strategic design, complex software engineering, and vertical industry experience to help our clients design, build, and deliver their next generation products and digital experiences. Headquartered in Silicon Valley, GlobalLogic operates Method design studios and engineering centers around the world, extending the benefits of our true global presence to customers in the telecom, automotive, healthcare, technology, media and entertainment, manufacturing, and semiconductor industries.
Tapin2 is a mobile ordering platform for in-seat delivery or express pickup for food and beverage, merchandise and fan experiences. Tapin2 works with clients across sports and entertainment verticals, including the MLS, NBA, NFL as well as live music. The SmartVenue suite of products allows partners to offer mobile commerce to serve customers at any venue. Tapin2 turns any device into a personal Point Of Sale to maximize a fan’s live event experience. For more information, please go to www.Tapin2.co
ABOUT LA GALAXY
The LA Galaxy are Major League Soccer’s most successful club. Based in Carson, Calif. at StubHub Center, the Galaxy have won the MLS Cup a record five times (2002, 2005, 2011, 2012, 2014), the MLS Supporters’ Shield four times (1998, 2002, 2010, 2011) and the Lamar Hunt U.S. Open Cup twice (2001, 2005) since their inception in 1996. Led by LA Galaxy President Chris Klein, Head Coach Sigi Schmid and General Manager Pete Vagenas, the Galaxy are the premier club in MLS, with stars like Landon Donovan, David Beckham, Robbie Keane, Giovani dos Santos, and Cobi Jones representing LA over the team’s 20-years in MLS. For more information on the LA Galaxy, visit www.lagalaxy.com.
LA Galaxy single-game tickets for the remainder of the 2017 MLS season are available for purchase. Galaxy fans can go to www.lagalaxy.com/tickets or call 877.3GALAXY (342.5299) for information, purchasing, and special offers.
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