Brand & Identity Guidelines

Who We Are

Boilerplate Intros

Logos

Wordmark

The GlobalLogic wordmark is the main symbol we use to represent the brand. It embodies our business and the values that we stand for. It’s vital that it is used with care and respect to ensure that all content remains distinct and memorable. It is primarily used in our White and Steel Gray 100 color options to allow for maximum contrast and readability.

Symbol

Another mark used to represent the GlobalLogic brand is the symbol. This represents everything the wordmark does but in a condensed form.
Clear Space – For the symbol, the minimum clear space is defined as the height of the arrow-shaped element in the “G” letterform.
Color Usage – The symbol should always be displayed in Steel Gray 50 and used in a similar way to a watermark. With the exception of the favicon which must be shown in Steel Gray 100 on an Impact Orange background.

Color Palette

GlobalLogic’s primary brand colors are Black, White, Orange, and Light Grey. These colors can and should be used most prominently throughout brand-related materials and designs. Our secondary brand colors include an array of neutrals (shades of grey), as well as five rich accent colors (Light Orange, Blue, Lime, Canary, and Teal). The secondary accent colors should never be used together, but rather individually paired with the neutral colors or in some cases the primary Orange color.

The values that should be used for print applications are the CMYK and Pantone (PMS) values. For digital applications, the RGB or HEX values should be utilized.

White

White
RGB 255 255 255
HEX #FFFFFF

Light Steel

Light Steel
RGB 242 243 246
HEX #F2F3F6

Steel Gray 25
RGB 200 202 211
HEX #C8CAD3

Steel Gray 50
RGB 133 138 155
HEX #858A9B

Steel Gray 75
RGB 72 79 107
HEX #484F6B

Steel Gray 100
RGB 24 26 36
HEX #181A24

Impact Orange

Impact Orange
RGB 255 95 45
HEX #FF5F2D

Light Orange
RGB 255 206 185
HEX #FFCEB9

Deep Orange
RGB 207 55 08
HEX #CF3708

Impact Blue

Impact Blue
RGB 68 66 227
HEX #4442E3

Light Blue
RGB 213 212 255
HEX #D5D4FF

Deep Blue
RGB 00 01 139
HEX #00018B

Cyan

Cyan
RGB 129 202 255
HEX #81CAFF

Light Cyan
RGB 172 221 255
HEX #ACDDFF

Yellow

Yellow
RGB 230 235 93
HEX #E6EB5D

Light Yellow
RGB 252 255 179
HEX #ACDDFF

Green

Green
RGB 46 119 106
HEX #2E776A

Light Green
RGB 145 196 187
HEX #91C4BB

Brand Elements

Iconography

GlobalLogic has developed a unique and dynamic icon style that complements our brand’s visual aesthetic. Our icons can be used over light or dark backgrounds, and are the only brand elements where gradients can be utilized.

Imagery Style

Our imagery style is intended to be genuine, people-forward, and technology-centric. It should organically tell our story in a way that represents our global team and our hands-on approach. The imagery must feel human, as it is often responsible for turning abstract concepts or services into relatable visuals.

Imagery Treatment

When using imagery for large or full-bleed applications, particularly with content overlaid on top, a grayscale effect must be applied. Additionally, areas of an image where content will be placed should be darkened (using a Black gradient) to provide sufficient contrast and ensure legibility.

Patterns

Our pattern is a subtle and abstract visual element that should be used minimally and selectively. Inspired by GlobalLogic’s symbol, this pattern is intended to be versatile and morph based on a composition—so long as it visually maintains an aligned, grid-like appearance as a whole.